/* readability pass: +2px on every font-size (applied) */
/* =========================================================================
   Ramon Webinar Funnel · pitch site (system A, Diego → Ramon)
   "Studio paper": a light, quiet analytics desk. Warm off-white canvas,
   ink type, one deep money-green for data and highlights, YouTube red
   only on YouTube marks. Deliberately unlike Ramon's dark funnel brand.
   ========================================================================= */

@font-face { font-family: "Bricolage Grotesque"; src: url("assets/fonts/bricolage-var.woff2") format("woff2"); font-weight: 200 800; font-style: normal; font-display: swap; }
@font-face { font-family: "Instrument Sans"; src: url("assets/fonts/instrument-sans-var.woff2") format("woff2"); font-weight: 400 700; font-style: normal; font-display: swap; }
@font-face { font-family: "JetBrains Mono"; src: url("assets/fonts/jetbrains-mono-var.woff2") format("woff2"); font-weight: 100 800; font-style: normal; font-display: swap; }

:root {
  --bg: #f4f3ef;
  --bg-2: #ecebe5;
  --surface: #ffffff;
  --surface-2: #f6f5f1;
  --line: rgba(18, 20, 19, 0.12);
  --line-soft: rgba(18, 20, 19, 0.07);

  --text: #121413;
  --text-2: #4f5551;
  --text-3: #5c625e;

  --accent: #0e7a3a;
  --accent-2: #15934a;
  --accent-deep: #0a5c2b;
  --accent-ink: #ffffff;
  --accent-soft: rgba(14, 122, 58, 0.09);
  --ink: #121413;
  --yt: #ff0033;

  --font: "Instrument Sans", -apple-system, BlinkMacSystemFont, "SF Pro Text", "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --display: "Bricolage Grotesque", "Instrument Sans", -apple-system, BlinkMacSystemFont, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;

  --container: 1120px;
  --gutter: clamp(20px, 5vw, 32px);
  --section-y: clamp(72px, 11vh, 132px);
  --radius: 18px;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

/* --------------------------------- Base --------------------------------- */
[hidden] { display: none !important; } /* mode-switched elements must stay hidden even when a component sets display */
* { box-sizing: border-box; }
html { background: var(--bg); -webkit-text-size-adjust: 100%; }
/* page canvas: light corner tech-frame accents + brushed diagonal streaks (gradients.md #10 + #9) */
body::before { content: ""; position: absolute; inset: 0; z-index: -2; pointer-events: none;
  background:
    radial-gradient(60% 40% at 100% 0%, rgba(14, 122, 58, 0.10), transparent 60%),
    radial-gradient(50% 40% at 0% 100%, rgba(14, 122, 58, 0.07), transparent 60%),
    linear-gradient(rgba(18, 20, 19, 0.035) 1px, transparent 1px) 0 0 / 100% 72px,
    linear-gradient(90deg, rgba(18, 20, 19, 0.035) 1px, transparent 1px) 0 0 / 72px 100%,
    linear-gradient(180deg, var(--bg), var(--bg-2)); }
body::after { content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none; opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); background-size: 140px 140px; }
body {
  margin: 0;
  background: transparent;
  color: var(--text);
  font-family: var(--font);
  font-size: 19px;
  line-height: 1.5;
  letter-spacing: -0.01em;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
::selection { background: var(--accent); color: var(--accent-ink); }

.container {
  width: 100%;
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: var(--gutter);
}
.section { padding-block: var(--section-y); position: relative; }

/* ------------------------------ Typography ------------------------------ */
.eyebrow {
  margin: 0 0 18px;
  font-family: var(--mono);
  font-size: calc(0.74rem + 2px);
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
}
.section__title {
  margin: 0;
  font-family: var(--display);
  font-size: calc(clamp(2rem, 5vw, 3rem) + 2px);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.025em;
}

/* Small directional arrows */
.arrow, .arrow-down {
  display: inline-block;
  width: 6px;
  height: 6px;
  border-right: 1.6px solid currentColor;
  border-bottom: 1.6px solid currentColor;
  vertical-align: middle;
  margin-left: 7px;
  transition: transform 0.3s var(--ease);
}
.arrow { transform: rotate(-45deg); }
.arrow-down { transform: rotate(45deg); margin-left: 8px; }

/* -------------------------------- Reveal -------------------------------- */
.reveal {
  opacity: 0;
  transform: translateY(28px) scale(0.985);
  transition: opacity 1s var(--ease), transform 1s var(--ease);
  will-change: opacity, transform;
}
.reveal.is-in { opacity: 1; transform: none; }
.hero__inner .reveal:nth-child(1) { transition-delay: 0.05s; }
.hero__inner .reveal:nth-child(2) { transition-delay: 0.18s; }
.hero__inner .reveal:nth-child(3) { transition-delay: 0.3s; }

/* -------------------------------- Buttons ------------------------------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 4px;
  padding: 13px 26px;
  border-radius: 980px;
  font-size: calc(1rem + 2px);
  font-weight: 500;
  letter-spacing: -0.01em;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.3s var(--ease), background 0.3s var(--ease),
    border-color 0.3s var(--ease), opacity 0.3s var(--ease), box-shadow 0.3s var(--ease);
}
.btn:active { transform: scale(0.97); }
.btn--primary { background: var(--ink); color: #fff; position: relative; overflow: hidden; }
.btn--primary::after { content: ""; position: absolute; inset: 0; transform: translateX(-120%); background: linear-gradient(120deg, transparent, rgba(255, 255, 255, 0.28), transparent); transition: transform 0.6s var(--ease); }
.btn--primary:hover { transform: translateY(-2px); box-shadow: 0 14px 36px -12px rgba(18, 20, 19, 0.45); }
.btn--primary:hover::after { transform: translateX(120%); }
.btn--ghost { background: transparent; color: var(--text); border-color: var(--line); }
.btn--ghost:hover { border-color: var(--accent); color: var(--accent); transform: translateY(-2px); }
.btn--lg { padding: 17px 40px; font-size: calc(1.1rem + 2px); }

/* --------------------------------- Hero --------------------------------- */
.hero {
  text-align: center;
  padding-top: clamp(80px, 13vh, 148px);
  padding-bottom: clamp(24px, 4vh, 48px);
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute;
  inset: -10% -5% 0 -5%;
  background: radial-gradient(120% 70% at 50% -10%, rgba(14, 122, 58, 0.10), transparent 60%);
  pointer-events: none;
  animation: glowDrift 16s ease-in-out infinite alternate;
}
.hero__inner { position: relative; }
.hero__title {
  margin: 0 auto;
  max-width: 1080px;
  font-family: var(--display);
  font-size: calc(clamp(1.7rem, 3vw, 2.4rem) + 2px);
  text-wrap: balance;
  font-weight: 700;
  line-height: 1.14;
  letter-spacing: -0.025em;
}
/* Word-by-word reveal (applied once JS splits the headline) */
.hero__title.split { opacity: 1; transform: none; transition: none; } /* the words carry the entrance; no transition on the h1 itself so GSAP never samples a half-way state */
.hero__title .word {
  display: inline-block;
  opacity: 0;
  transform: translateY(0.42em);
  filter: blur(6px);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease), filter 0.7s var(--ease);
  will-change: opacity, transform, filter;
}
.hero__title.is-in .word { opacity: 1; transform: none; filter: blur(0); }

.mark { position: relative; white-space: nowrap; color: var(--accent-deep); }
.mark::after {
  content: "";
  position: absolute;
  left: -1px; right: -1px; bottom: -0.04em;
  height: 0.09em;
  background: var(--accent);
  border-radius: 3px;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.8s var(--ease) 0.5s;
}
.hero__title.is-in .mark::after { transform: scaleX(1); }

.hero__actions { margin-top: 40px; display: flex; justify-content: center; }
.hero__actions .arrow-down { animation: chevBob 2.2s var(--ease) infinite; }

/* -------------------------------- Player -------------------------------- */
.hplayer { margin: 44px auto 0; max-width: 760px; }
.hplayer__stage {
  position: relative; aspect-ratio: 16 / 9; border-radius: var(--radius);
  overflow: hidden; background: #05060a; border: 1px solid var(--line);
  box-shadow: 0 30px 80px rgba(18, 20, 19, 0.28);
}
.hplayer__video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; background: #05060a; }

/* dark scrim behind the big play button (idle only) */
.hplayer__scrim { position: absolute; inset: 0; pointer-events: none; transition: opacity 0.45s var(--ease);
  background: radial-gradient(120% 120% at 50% 45%, rgba(0,0,0,0.12), rgba(0,0,0,0.55)); }
.hplayer__stage:not([data-state="idle"]) .hplayer__scrim { opacity: 0; }

/* big centered play */
.hplayer__big { position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 88px; height: 88px; border-radius: 50%; cursor: pointer; display: grid; place-items: center;
  border: 1px solid rgba(255,255,255,0.35); background: var(--accent); backdrop-filter: blur(8px);
  transition: transform 0.4s var(--ease), background 0.4s var(--ease), opacity 0.4s var(--ease), border-color 0.4s var(--ease); }
.hplayer__big svg { width: 32px; height: 32px; fill: #fff; margin-left: 4px; position: relative; z-index: 1; }
.hplayer__big-glow { position: absolute; inset: 0; border-radius: 50%; animation: hpPulse 2.8s ease-out infinite; }
.hplayer__big:hover { transform: translate(-50%, -50%) scale(1.07); background: var(--accent-2); border-color: #fff; }
.hplayer__stage:not([data-state="idle"]) .hplayer__big { opacity: 0; pointer-events: none; transform: translate(-50%, -50%) scale(0.8); }
@keyframes hpPulse { 0% { box-shadow: 0 0 0 0 rgba(21,147,74,0.45); } 70% { box-shadow: 0 0 0 22px rgba(21,147,74,0); } 100% { box-shadow: 0 0 0 0 rgba(21,147,74,0); } }

/* captions overlay */
.hplayer__cc { position: absolute; left: 50%; bottom: 76px; transform: translateX(-50%); max-width: 84%; text-align: center;
  font-size: calc(clamp(0.9rem, 0.8rem + 0.5vw, 1.08rem) + 2px); line-height: 1.4; color: #fff; pointer-events: none;
  transition: bottom 0.3s var(--ease); }
.hplayer__cc span { background: rgba(6,8,14,0.64); padding: 3px 10px; border-radius: 7px;
  -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.hplayer__cc:empty { display: none; }
.hplayer__stage:hover .hplayer__cc, .hplayer__stage[data-state="paused"] .hplayer__cc { bottom: 82px; }

/* control bar */
.hplayer__bar { position: absolute; left: 0; right: 0; bottom: 0; z-index: 3; display: flex; align-items: center; gap: 12px;
  padding: 14px 16px; background: linear-gradient(to top, rgba(4,6,10,0.85), rgba(4,6,10,0.4) 60%, transparent);
  opacity: 0; transform: translateY(8px); transition: opacity 0.3s var(--ease), transform 0.3s var(--ease); }
.hplayer__stage:hover .hplayer__bar, .hplayer__stage[data-state="paused"] .hplayer__bar,
.hplayer__stage.hp-touch .hplayer__bar { opacity: 1; transform: none; }
.hplayer__stage[data-state="idle"] .hplayer__bar { opacity: 0; pointer-events: none; }

.hp-btn { width: 34px; height: 34px; flex: none; display: grid; place-items: center; border: none; background: transparent;
  color: #fff; cursor: pointer; border-radius: 8px; opacity: 0.82; transition: opacity 0.2s var(--ease), background 0.2s var(--ease); }
.hp-btn:hover { opacity: 1; background: rgba(255,255,255,0.1); }
.hp-btn svg { width: 20px; height: 20px; fill: #fff; }
.hp-btn--mute svg, .hp-btn--full svg { fill: none; stroke: #fff; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.hp-i-play, .hp-i-sound { display: none; }
.hplayer__stage[data-state="paused"] .hp-i-pause, .hplayer__stage[data-state="idle"] .hp-i-pause { display: none; }
.hplayer__stage[data-state="paused"] .hp-i-play, .hplayer__stage[data-state="idle"] .hp-i-play { display: block; }

.hp-time { font-size: calc(0.72rem + 2px); color: rgba(255,255,255,0.75); font-variant-numeric: tabular-nums; min-width: 36px; text-align: center; }

/* scrub */
.hp-scrub { position: relative; flex: 1 1 auto; height: 28px; display: flex; align-items: center; cursor: pointer; }
.hp-scrub__track { position: relative; width: 100%; height: 4px; border-radius: 99px; background: rgba(255,255,255,0.22); transition: height 0.15s var(--ease); }
.hp-scrub:hover .hp-scrub__track, .hp-scrub.dragging .hp-scrub__track { height: 6px; }
.hp-scrub__buf { position: absolute; left: 0; top: 0; height: 100%; width: 0; border-radius: 99px; background: rgba(255,255,255,0.3); }
.hp-scrub__fill { position: absolute; left: 0; top: 0; height: 100%; width: 0; border-radius: 99px; background: linear-gradient(90deg, var(--accent-2), #5fd68c); box-shadow: 0 0 10px rgba(21,147,74,0.6); }
.hp-scrub__knob { position: absolute; top: 50%; left: 0; width: 13px; height: 13px; border-radius: 50%; background: #fff;
  transform: translate(-50%, -50%) scale(0); transition: transform 0.18s var(--ease); box-shadow: 0 1px 5px rgba(0,0,0,0.45); }
.hp-scrub:hover .hp-scrub__knob, .hp-scrub.dragging .hp-scrub__knob { transform: translate(-50%, -50%) scale(1); }

/* CC toggle */
.hp-btn--cc { width: auto; padding: 0 9px; font-size: calc(0.7rem + 2px); font-weight: 700; letter-spacing: 0.06em; }
.hp-btn--cc.is-on { background: rgba(21,147,74,0.55); opacity: 1; }

/* speed */
.hp-speed { position: relative; }
.hp-btn--speed { width: auto; padding: 0 9px; font-size: calc(0.76rem + 2px); font-weight: 700; font-variant-numeric: tabular-nums; }
.hp-speed__menu { position: absolute; bottom: 44px; left: 50%; transform: translateX(-50%); min-width: 76px; padding: 6px;
  background: rgba(10,12,18,0.97); border: 1px solid var(--line); border-radius: 12px; box-shadow: 0 16px 40px rgba(0,0,0,0.5);
  display: none; flex-direction: column; gap: 2px; }
.hp-speed__menu.open { display: flex; }
.hp-speed__menu button { border: none; background: transparent; color: rgba(255,255,255,0.8); font-size: calc(0.78rem + 2px); font-weight: 600;
  padding: 7px 10px; border-radius: 7px; cursor: pointer; text-align: center; font-variant-numeric: tabular-nums; }
.hp-speed__menu button:hover { background: rgba(255,255,255,0.09); color: #fff; }
.hp-speed__menu button.is-on { background: rgba(21,147,74,0.45); color: #fff; }

@media (max-width: 560px) {
  .hp-btn { width: 30px; height: 30px; }
  .hp-btn--full { display: none; }
  .hplayer__cc { bottom: 62px; }
}

/* ----------------------------- Deliverables ----------------------------- */
.deliverables { padding-top: clamp(28px, 4.5vh, 56px); }
.deliverables__title { text-align: center; margin-bottom: clamp(48px, 8vh, 84px); }

.group { margin-bottom: clamp(64px, 10vh, 112px); }
.group:last-child { margin-bottom: 0; }
.group__head { display: flex; align-items: center; justify-content: center; gap: 22px; margin-bottom: 36px; }
.group__rule { flex: 1; height: 1px; background: var(--line); max-width: 220px; transform: scaleX(0); transform-origin: center; transition: transform 0.9s var(--ease); }
.group__head.is-in .group__rule { transform: scaleX(1); }
.group__meta { display: flex; flex-direction: column; align-items: center; gap: 6px; }
.group__label { font-family: var(--display); font-size: calc(1.05rem + 2px); font-weight: 600; letter-spacing: -0.01em; color: var(--text); }
.group__count { font-family: var(--mono); font-size: calc(0.72rem + 2px); color: var(--text-3); letter-spacing: 0.18em; }

.grid { display: grid; gap: 24px; }
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--2 { grid-template-columns: repeat(2, 1fr); max-width: 860px; margin-inline: auto; }
.grid--1 { grid-template-columns: 1fr; }

/* Preview card: a framed browser window + clear type hierarchy */
.pcard {
  appearance: none; font: inherit; color: inherit; text-align: left; position: relative;
  background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius);
  padding: 12px 12px 20px; cursor: pointer; display: flex; flex-direction: column; gap: 0;
  transform-style: preserve-3d; will-change: transform;
  box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 10px 30px -22px rgba(18, 20, 19, 0.25);
  transition: transform 0.6s var(--ease), border-color 0.6s var(--ease), box-shadow 0.6s var(--ease);
}
.pcard:hover { border-color: rgba(14, 122, 58, 0.35); box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 30px 60px -28px rgba(18, 20, 19, 0.32), 0 0 0 1px rgba(14, 122, 58, 0.08); }
.pcard:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }
.pcard::after { content: ""; position: absolute; inset: 0; border-radius: inherit; background: radial-gradient(circle at var(--mx, 50%) var(--my, 50%), rgba(14, 122, 58, 0.10), transparent 44%); opacity: 0; transition: opacity 0.35s var(--ease); pointer-events: none; }
.pcard:hover::after { opacity: 1; }

/* the window frame */
.thumb { position: relative; display: block; border-radius: 12px; overflow: hidden; background: var(--surface-2); aspect-ratio: 4 / 3; border: 1px solid var(--line-soft); box-shadow: 0 14px 30px -18px rgba(18, 20, 19, 0.35); }
.thumb--wide { aspect-ratio: 16 / 7; }
.thumb__bar { position: absolute; left: 0; right: 0; top: 0; height: 26px; z-index: 2; display: flex; align-items: center; gap: 6px; padding: 0 10px; background: linear-gradient(180deg, rgba(255, 255, 255, 0.92), rgba(255, 255, 255, 0.78)); border-bottom: 1px solid rgba(18, 20, 19, 0.08); backdrop-filter: blur(6px); }
.thumb__bar i { width: 8px; height: 8px; border-radius: 50%; background: rgba(18, 20, 19, 0.14); }
.thumb__bar i:nth-child(1) { background: #ff5f57; } .thumb__bar i:nth-child(2) { background: #febc2e; } .thumb__bar i:nth-child(3) { background: #28c840; }
.thumb__url { margin-left: 8px; flex: 1; height: 14px; border-radius: 7px; background: rgba(18, 20, 19, 0.06); display: flex; align-items: center; padding: 0 8px; font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.04em; color: var(--text-3); white-space: nowrap; overflow: hidden; }
.thumb__img { position: absolute; inset: 26px 0 0 0; width: 100%; height: calc(100% - 26px); object-fit: cover; object-position: 50% 0%; transition: object-position 2.2s cubic-bezier(0.22, 1, 0.36, 1), transform 0.8s var(--ease); }
.pcard:hover .thumb__img { object-position: 50% 38%; }
.thumb--wide .thumb__img { object-position: 50% 50%; }
.pcard:hover .thumb--wide .thumb__img { object-position: 50% 50%; transform: scale(1.02); }
.thumb::after { content: ""; position: absolute; inset: 0; pointer-events: none; border-radius: inherit; box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.4); }

/* type */
.pcard__body { padding: 16px 8px 0; }
.pcard__kicker { display: block; font-family: var(--mono); font-size: calc(0.68rem + 2px); letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 8px; }
.pcard__title { display: block; font-family: var(--display); font-size: calc(1.22rem + 2px); font-weight: 600; letter-spacing: -0.015em; line-height: 1.2; color: var(--text); }
.pcard__desc { display: block; margin-top: 6px; font-size: calc(0.92rem + 2px); line-height: 1.5; color: var(--text-2); }
.pcard__link { display: inline-flex; align-items: center; gap: 6px; margin-top: 14px; font-size: calc(0.86rem + 2px); font-weight: 600; color: var(--accent); letter-spacing: 0.005em; transition: gap 0.3s var(--ease); }
.pcard:hover .pcard__link { gap: 10px; }
.pcard__link .arrow { margin-left: 0; border-color: currentColor; }
.pcard--wide .pcard__body { display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 24px; }
.pcard--wide .pcard__link { margin-top: 0; }

/* SVG mock palette (legacy) */
.mock { width: 100%; height: auto; }
.m-stroke { fill: none; stroke: rgba(18, 20, 19, 0.28); stroke-width: 2; }
.m-line { stroke: rgba(18, 20, 19, 0.12); stroke-width: 1.5; }
.m-fill { fill: var(--accent); }
.m-soft { fill: rgba(18, 20, 19, 0.16); }
.m-faint { fill: rgba(18, 20, 19, 0.07); }
.m-panel { fill: var(--surface-2); stroke: rgba(18, 20, 19, 0.12); stroke-width: 1; }

/* --------------------------------- CTA ---------------------------------- */
.cta { text-align: center; overflow: hidden; }
.cta::before {
  content: "";
  position: absolute; inset: 0;
  background: radial-gradient(60% 60% at 50% 120%, rgba(14, 122, 58, 0.12), transparent 70%);
  pointer-events: none;
}
.cta__wrap { position: relative; }
.cta__title {
  margin: 0 0 36px;
  font-family: var(--display);
  font-size: calc(clamp(2.4rem, 6.5vw, 4rem) + 2px);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.035em;
}

/* -------------------------------- Footer -------------------------------- */
.footer { position: relative; height: 72px; background: rgba(18, 20, 19, 0.04); }
.footer::before { content: ""; position: absolute; left: 0; right: 0; top: -140px; height: 140px; pointer-events: none; background: linear-gradient(180deg, transparent, rgba(18, 20, 19, 0.04)); }
.footer__inner { height: 100%; display: flex; align-items: center; justify-content: center; }
.footer__note { font-family: var(--mono); font-size: calc(0.78rem + 2px); letter-spacing: 0.16em; text-transform: uppercase; color: var(--text-3); line-height: 48px; }

/* ------------------------------ Sticky CTA ------------------------------ */
/* Booking one tap away for the whole scroll; yields only to the closing CTA. */
.stickycta {
  position: fixed;
  right: clamp(16px, 3vw, 28px);
  bottom: clamp(16px, 3vw, 28px);
  z-index: 60;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 24px;
  border-radius: 980px;
  background: var(--accent, var(--text));
  color: var(--accent-ink, var(--bg));
  font-size: calc(0.98rem + 2px);
  font-weight: 600;
  letter-spacing: -0.01em;
  text-decoration: none;
  box-shadow: 0 12px 40px color-mix(in srgb, var(--accent) 38%, transparent),
    0 0 0 1px rgba(18, 20, 19, 0.06);
  opacity: 0;
  visibility: hidden;
  transform: translateY(14px) scale(0.96);
  transition: opacity 0.35s var(--ease), transform 0.35s var(--ease),
    visibility 0s linear 0.35s;
}
.stickycta.is-visible {
  opacity: 1;
  visibility: visible;
  transform: translate(var(--mgx, 0px), var(--mgy, 0px)) scale(1);
  transition: opacity 0.35s var(--ease), transform 0.25s var(--ease), visibility 0s;
  transition: opacity 0.35s var(--ease), transform 0.35s var(--ease), visibility 0s;
}
.stickycta.is-visible:hover { transform: translate(var(--mgx, 0px), calc(var(--mgy, 0px) - 2px)) scale(1.02); }
.stickycta__dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--accent-ink, var(--bg));
  animation: stickyPulse 2.4s var(--ease) infinite;
}
@keyframes stickyPulse {
  0% { box-shadow: 0 0 0 0 color-mix(in srgb, var(--accent-ink) 55%, transparent); }
  70%, 100% { box-shadow: 0 0 0 7px transparent; }
}
@media (max-width: 560px) {
  .stickycta { left: clamp(16px, 3vw, 28px); right: clamp(16px, 3vw, 28px); justify-content: center; }
}

/* ------------------------------- Lightbox ------------------------------- */
.lightbox {
  position: fixed;
  inset: 0;
  z-index: 200;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: clamp(20px, 5vw, 64px);
  background: rgba(18, 20, 19, 0.78);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.4s var(--ease), visibility 0.4s var(--ease);
}
.lightbox.open { opacity: 1; visibility: visible; }
.lightbox__inner {
  max-width: 1000px;
  width: 100%;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}
.lightbox__stage {
  width: 100%;
  border-radius: 16px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--surface);
  max-height: 78vh;
  transform-origin: top left;
  transition: transform 0.5s var(--ease);
  will-change: transform;
}
.lightbox__stage img { width: 100%; height: auto; max-height: 78vh; object-fit: contain; display: block; }
.lightbox__stage--embed { height: 78vh; background: #fff; }
.lightbox__frame { width: 100%; height: 100%; border: 0; display: block; background: #fff; }
.lightbox__open { margin-left: 12px; font-size: calc(0.85rem + 2px); font-weight: 500; color: rgba(255, 255, 255, 0.75); border-bottom: 1px solid rgba(255, 255, 255, 0.35); transition: color 0.3s var(--ease); }
.lightbox__open:hover { color: #fff; }
.lightbox__placeholder { padding: clamp(28px, 6vw, 64px); text-align: center; }
.lightbox__placeholder .mock { max-width: 560px; margin: 0 auto 22px; }
.lightbox__placeholder p { margin: 0; font-size: calc(0.9rem + 2px); color: var(--text-3); }
.lightbox__title { margin: 0; font-size: calc(1.05rem + 2px); font-weight: 600; color: #fff; }
.lightbox__close {
  position: absolute;
  top: clamp(16px, 3vw, 28px);
  right: clamp(16px, 3vw, 28px);
  width: 44px; height: 44px;
  border-radius: 50%;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.05);
  color: #fff;
  font-size: calc(1.6rem + 2px);
  line-height: 1;
  cursor: pointer;
  z-index: 2;
  transition: background 0.3s var(--ease), transform 0.3s var(--ease);
}
.lightbox__close:hover { background: rgba(255, 255, 255, 0.15); transform: rotate(90deg); }

/* --------------------------- Calendly popup ----------------------------- */
.cal-modal {
  position: fixed;
  inset: 0;
  z-index: 210;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: clamp(16px, 4vw, 48px);
  background: rgba(18, 20, 19, 0.74);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.25s var(--ease), visibility 0.25s var(--ease);
}
.cal-modal.open { opacity: 1; visibility: visible; }
.cal-frame {
  position: relative;
  width: min(820px, 100%);
  height: min(1000px, 92vh);
  border-radius: 20px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: #ffffff;
  box-shadow: 0 40px 120px rgba(0, 0, 0, 0.45);
  transform: scale(0.98);
  transition: transform 0.28s var(--ease);
}
.cal-modal.open .cal-frame { transform: scale(1); }
.cal-frame iframe { position: relative; z-index: 1; width: 100%; height: 100%; border: 0; display: block; background: transparent; }
.cal-loader {
  position: absolute;
  inset: 0;
  z-index: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  transition: opacity 0.3s var(--ease);
}
.cal-loader span { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); animation: calDot 1s ease-in-out infinite; }
.cal-loader span:nth-child(2) { animation-delay: 0.15s; }
.cal-loader span:nth-child(3) { animation-delay: 0.3s; }
.cal-modal.cal-ready .cal-loader { opacity: 0; }

/* ------------------------------- Keyframes ------------------------------ */
@keyframes glowDrift {
  0% { transform: translate3d(-1.5%, 0, 0); opacity: 0.8; }
  100% { transform: translate3d(1.5%, 1.5%, 0); opacity: 1; }
}
@keyframes playPulse {
  0% { box-shadow: 0 0 0 0 rgba(255, 255, 255, 0.16); }
  70%, 100% { box-shadow: 0 0 0 18px rgba(255, 255, 255, 0); }
}
@keyframes chevBob {
  0%, 100% { transform: rotate(45deg) translate(0, 0); }
  50% { transform: rotate(45deg) translate(2px, 2px); }
}
@keyframes calDot {
  0%, 100% { opacity: 0.3; transform: translateY(0); }
  50% { opacity: 1; transform: translateY(-4px); }
}

/* ------------------------------ Responsive ------------------------------ */
@media (max-width: 860px) {
  .grid--3 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  body { font-size: 18px; }
  .grid--3, .grid--2 { grid-template-columns: 1fr; max-width: 420px; margin-inline: auto; }
  .pcard--wide .pcard__body { grid-template-columns: 1fr; }
  .thumb--wide { aspect-ratio: 16 / 9; }
  .group__rule { max-width: 60px; }
  .hero__actions .btn { width: 100%; }
  .stickycta { padding: 12px 22px; }
  .cal-frame { height: 90vh; border-radius: 16px; }
}

/* --------------------------- Reduced motion ----------------------------- */
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .lightbox, .lightbox__stage { transition: none; }
  .hero::before, .hplayer__big-glow, .hero__actions .arrow-down { animation: none; }
  .mark::after { transition: none; transform: scaleX(1); }
  .group__rule { transition: none; transform: scaleX(1); }
  .thumb__img { transition: none; }
  .pcard { transition: none; }
  .stickycta { transform: none; transition: opacity 0.25s linear, visibility 0s linear 0.25s; }
  .stickycta.is-visible { transform: none; transition: opacity 0.25s linear; }
  .stickycta__dot { animation: none; }
  .cal-modal { transition: opacity 0.15s linear; }
  .cal-frame { transition: none; transform: none; }
  .cal-loader span { animation: none; }
}

/* ---------------------- Hero photo-swarm (signature) -------------------- */
/* Overlay above the already-visible hero. pointer-events none throughout. */
.swarm { position: absolute; inset: 0; pointer-events: none; z-index: 5; overflow: visible; }
.swarm__ph { --w: clamp(96px, 8.6vw, 132px); position: absolute; left: var(--ax); top: var(--ay); width: var(--w); aspect-ratio: 4 / 5;
  margin: calc(var(--w) * -0.625) 0 0 calc(var(--w) * -0.5); border-radius: 16px; overflow: hidden;
  border: 3px solid #fff; box-shadow: 0 22px 46px -18px rgba(18, 20, 19, 0.45); background: var(--surface);
  opacity: 0; transform: translate(var(--ox), var(--oy)) rotate(var(--r, 0deg)) scale(0.92); will-change: transform, opacity; }
.swarm__ph img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; display: block; }
/* mirrored pairs around the headline + video (desktop): row 1 by the headline, row 2 by the video, row 3 low, plus a top pair */
.swarm__ph:nth-child(1) { --ax: 8%;  --ay: 30%; --ox: -30vw; --oy: -28vh; --r: -8deg; }
.swarm__ph:nth-child(2) { --ax: 92%; --ay: 30%; --ox: 30vw;  --oy: -28vh; --r: 8deg; }
.swarm__ph:nth-child(3) { --ax: 13%; --ay: 56%; --ox: -36vw; --oy: 0vh;   --r: -5deg; }
.swarm__ph:nth-child(4) { --ax: 87%; --ay: 56%; --ox: 36vw;  --oy: 0vh;   --r: 5deg; }
.swarm__ph:nth-child(5) { --ax: 8%;  --ay: 82%; --ox: -30vw; --oy: 28vh;  --r: -6deg; }
.swarm__ph:nth-child(6) { --ax: 92%; --ay: 82%; --ox: 30vw;  --oy: 28vh;  --r: 6deg; }
.swarm__ph:nth-child(7) { --ax: 24%; --ay: 10%;  --ox: -16vw; --oy: -40vh; --r: -4deg; }
.swarm__ph:nth-child(8) { --ax: 76%; --ay: 10%;  --ox: 16vw;  --oy: -40vh; --r: 4deg; }
.swarm.is-on .swarm__ph { animation: swarmIn 2.6s cubic-bezier(0.16, 1, 0.3, 1) both; }
.swarm.is-on .swarm__ph:nth-child(n+7) { animation-delay: 0.08s; }
@keyframes swarmIn {
  0%   { opacity: 0; transform: translate(var(--ox), var(--oy)) rotate(var(--r, 0deg)) scale(0.92); }
  28%  { opacity: 1; transform: translate(0, 0) rotate(calc(var(--r, 0deg) * 0.5)) scale(1); }
  52%  { opacity: 1; transform: translate(0, 0) rotate(calc(var(--r, 0deg) * 0.5)) scale(1); }
  100% { opacity: 0; transform: translate(var(--ox), var(--oy)) rotate(var(--r, 0deg)) scale(0.92); }
}
/* phones: same choreography, smaller cards that peek in from the edges and frame the copy */
@media (max-width: 760px) {
  /* QA pass 3: top row sits fully on screen (no faces cut at the forehead) and the low pair clears the sticky button */
  .swarm__ph { --w: 74px; border-width: 2px; border-radius: 12px; }
  .swarm__ph:nth-child(1) { --ax: 12%; --ay: 6.5%;  --ox: -40vw; --oy: -14vh; }
  .swarm__ph:nth-child(2) { --ax: 88%; --ay: 6.5%;  --ox: 40vw;  --oy: -14vh; }
  .swarm__ph:nth-child(3) { --ax: 5%;  --ay: 62%; --ox: -44vw; --oy: 0vh; }
  .swarm__ph:nth-child(4) { --ax: 95%; --ay: 62%; --ox: 44vw;  --oy: 0vh; }
  .swarm__ph:nth-child(5) { --ax: 12%; --ay: 88%; --ox: -40vw; --oy: 14vh; }
  .swarm__ph:nth-child(6) { --ax: 88%; --ay: 88%; --ox: 40vw;  --oy: 14vh; }
  .swarm__ph:nth-child(7) { --ax: 34%; --ay: 6%;  --ox: -10vw; --oy: -22vh; --w: 62px; }
  .swarm__ph:nth-child(8) { --ax: 66%; --ay: 6%;  --ox: 10vw;  --oy: -22vh; --w: 62px; }
}
@media (prefers-reduced-motion: reduce) { .swarm { display: none; } }

/* reduced / static: jump to final states (no mid-transition captures, honours prefers-reduced-motion) */
html.reduced *, html.reduced *::before, html.reduced *::after { transition-duration: 0s !important; animation-duration: 0s !important; animation-delay: 0s !important; transition-delay: 0s !important; }

/* ------------------------- Sender options (pitch site) ------------------- */
/* Agency branding: small top-left lockup. Configured in PITCH_CONFIG.brand; removed when empty. */
.agency-bar { position: absolute; top: clamp(18px, 3vw, 28px); left: clamp(18px, 3vw, 32px); z-index: 6; display: inline-flex; align-items: center; gap: 10px; }
.agency-bar a { display: inline-flex; align-items: center; gap: 10px; }
.agency-bar img { height: 26px; width: auto; display: block; }
.agency-bar span { font-family: var(--mono); font-size: calc(0.72rem + 2px); letter-spacing: 0.18em; text-transform: uppercase; color: var(--text-2); }
.hero { position: relative; }

/* Hero embed (Loom / Wistia) */
.hplayer__embed { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; background: #05060a; }
.hplayer__stage[data-state="embed"] .hplayer__scrim, .hplayer__stage[data-state="embed"] .hplayer__big, .hplayer__stage[data-state="embed"] .hplayer__bar, .hplayer__stage[data-state="embed"] .hplayer__cc { display: none; }

/* Inline Calendly (replaces the CTA button + modal) */
.cta__title { margin-bottom: 28px; }
.cal-inline { position: relative; width: min(900px, 100%); margin: 0 auto; height: min(760px, 92vh); border-radius: 20px; overflow: hidden; background: var(--surface); border: 1px solid var(--line); box-shadow: 0 30px 80px -40px rgba(18, 20, 19, 0.35); }
.cal-inline iframe { width: 100%; height: 100%; border: 0; display: block; }

/* Case studies (optional, PITCH_CONFIG.caseStudies) */
.case-studies { padding-top: 0; }
.case-studies__title { text-align: center; margin-bottom: clamp(36px, 6vh, 60px); }
.cs-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 960px; margin-inline: auto; }
.cs-card { background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); overflow: hidden; display: flex; flex-direction: column; }
.cs-media { aspect-ratio: 16 / 9; background: var(--surface-2); }
.cs-media iframe, .cs-media img { width: 100%; height: 100%; border: 0; display: block; object-fit: cover; }
.cs-body { padding: 20px 22px 24px; text-align: center; }
.cs-result { margin: 0 0 8px; font-family: var(--mono); font-size: calc(0.74rem + 2px); letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); }
.cs-title { margin: 0 0 8px; font-family: var(--display); font-size: calc(1.15rem + 2px); font-weight: 700; letter-spacing: -0.01em; }
.cs-text { margin: 0; font-size: calc(0.95rem + 2px); color: var(--text-2); line-height: 1.55; }
@media (max-width: 700px) { .cs-grid { grid-template-columns: 1fr; } .cal-inline { height: 80vh; border-radius: 16px; } }

/* ------------------------- Bridge (unaware mode) ------------------------- */
.bridge { padding-bottom: clamp(24px, 4vh, 48px); }
.bridge__head { text-align: center; margin-bottom: clamp(56px, 9vh, 96px); }
.bridge__head .eyebrow { margin-bottom: 14px; }
.beat { display: grid; grid-template-columns: 92px minmax(0, 1.25fr) minmax(280px, 0.9fr); gap: clamp(24px, 4vw, 56px); align-items: start; padding-block: clamp(40px, 6vh, 64px); border-top: 1px solid var(--line-soft); }
.beat:last-of-type { border-bottom: 1px solid var(--line-soft); }
.beat__num { display: flex; flex-direction: column; gap: 14px; padding-top: 6px; }
.beat__idx { font-family: var(--mono); font-size: calc(0.78rem + 2px); letter-spacing: 0.2em; color: var(--accent); }
.beat__rule { width: 36px; height: 1px; background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform 0.9s var(--ease) 0.25s; }
.beat.is-in .beat__rule { transform: scaleX(1); }
.beat__kicker { margin: 0 0 12px; font-family: var(--mono); font-size: calc(0.72rem + 2px); letter-spacing: 0.16em; text-transform: uppercase; color: var(--text-3); }
.beat__title { margin: 0 0 16px; font-family: var(--display); font-size: calc(clamp(1.35rem, 2.3vw, 1.8rem) + 2px); font-weight: 700; line-height: 1.16; letter-spacing: -0.022em; text-wrap: balance; }
.beat__text { margin: 0; font-size: calc(1.02rem + 2px); line-height: 1.65; color: var(--text-2); max-width: 56ch; }
.beat__aside { background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); padding: 22px 24px; box-shadow: 0 18px 48px -28px rgba(18, 20, 19, 0.25); }
.aside__note { margin: 16px 0 0; font-family: var(--mono); font-size: calc(0.7rem + 2px); letter-spacing: 0.12em; text-transform: uppercase; color: var(--text-3); }
/* 01 · price ladder */
.ladder { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.ladder li { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; padding: 10px 12px; border-radius: 10px; background: var(--surface-2); font-size: calc(0.95rem + 2px); }
.ladder li span { color: var(--text-2); }
.ladder li b { font-family: var(--display); font-weight: 700; white-space: nowrap; }
.ladder__gap { background: transparent !important; border: 1px dashed rgba(14, 122, 58, 0.45); }
.ladder__gap b { color: var(--accent); font-family: var(--mono); font-weight: 500; font-size: calc(0.74rem + 2px); letter-spacing: 0.12em; text-transform: uppercase; }
/* 02 · before / after */
.shift { display: grid; grid-template-columns: 1fr 28px 1fr; align-items: center; gap: 10px; }
.shift__col { display: grid; gap: 4px; padding: 14px 12px; border-radius: 12px; background: var(--surface-2); }
.shift__col--on { background: var(--accent-soft); border: 1px solid rgba(14, 122, 58, 0.25); }
.shift__label { font-family: var(--mono); font-size: calc(0.66rem + 2px); letter-spacing: 0.16em; text-transform: uppercase; color: var(--text-3); }
.shift__col b { font-family: var(--display); font-size: calc(1rem + 2px); line-height: 1.2; letter-spacing: -0.01em; }
.shift__col--on b { color: var(--accent-deep); }
.shift__sub { font-size: calc(0.8rem + 2px); color: var(--text-2); line-height: 1.35; }
.shift__arrow { width: 22px; height: 22px; border-right: 1.6px solid var(--accent); border-top: 1.6px solid var(--accent); transform: rotate(45deg) scale(0.6); justify-self: center; }
/* 03 · sums */
.sums { display: grid; gap: 10px; }
.sum { display: grid; gap: 4px; padding: 12px 14px; border-radius: 12px; background: var(--surface-2); }
.sum b { font-family: var(--display); font-size: calc(1.5rem + 2px); font-weight: 700; letter-spacing: -0.025em; line-height: 1; }
.sum span { font-size: calc(0.86rem + 2px); color: var(--text-2); line-height: 1.4; }
.sum--on { background: var(--accent-soft); border: 1px solid rgba(14, 122, 58, 0.25); }
.sum--on b { color: var(--accent-deep); }
/* 04 · the week */
.week { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.week li { display: grid; grid-template-columns: 96px 1fr; gap: 12px; align-items: baseline; padding: 10px 12px; border-radius: 10px; background: var(--surface-2); }
.week b { font-family: var(--display); font-size: calc(1.05rem + 2px); font-weight: 700; letter-spacing: -0.015em; }
.week span { font-size: calc(0.86rem + 2px); color: var(--text-2); line-height: 1.4; }
.bridge__close { text-align: center; padding-top: clamp(44px, 7vh, 72px); display: grid; gap: 24px; justify-items: center; }
.bridge__closing { margin: 0; max-width: 46ch; font-family: var(--display); font-size: calc(clamp(1.15rem, 1.9vw, 1.45rem) + 2px); font-weight: 600; line-height: 1.35; letter-spacing: -0.015em; text-wrap: balance; }
.cta__sub { margin: -12px auto 32px; max-width: 52ch; font-size: calc(1.02rem + 2px); line-height: 1.6; color: var(--text-2); }
@media (max-width: 900px) {
  .beat { grid-template-columns: 1fr; gap: 22px; }
  .beat__num { flex-direction: row; align-items: center; }
}

/* ---- mobile hardening (references/mobile.md) ---- */
img, svg, video, canvas, iframe { max-width: 100%; height: auto; }
p, li, td, th, blockquote, figcaption,
h1, h2, h3, h4, h5, h6 { overflow-wrap: anywhere; }
table, pre { display: block; max-width: 100%; overflow-x: auto; }
@media (max-width: 700px) {
  .tag, [class*="badge"], [class*="pill"] { margin-left: 0; }
}
@media (max-width: 420px) {
  .tok-merge, .tok-link, code { white-space: normal; }
}


/* =========================================================================
   Ramon build additions
   ========================================================================= */
.hero::before { background: radial-gradient(120% 70% at 50% -10%, rgba(14, 122, 58, 0.12), transparent 60%); }
.hero::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 160px; pointer-events: none; background: linear-gradient(180deg, transparent, var(--bg)); opacity: 0; }
.agency-bar span { color: var(--text); font-weight: 600; }
.agency-bar a::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 0 4px var(--accent-soft); }
.mark { color: var(--accent); }

/* sticky pill: ink with a live green dot */
.stickycta { background: var(--ink); color: #fff; box-shadow: 0 14px 40px -12px rgba(18, 20, 19, 0.55), 0 0 0 1px rgba(255, 255, 255, 0.06) inset; }
.stickycta__dot { background: #34d067; }
@keyframes stickyPulse { 0% { box-shadow: 0 0 0 0 rgba(52, 208, 103, 0.6); } 70%, 100% { box-shadow: 0 0 0 7px transparent; } }

/* the poster stays clean until the Loom is in */
.hplayer__stage { background: #0d0f0e; }

/* 02 · audience compare */
.vs-audience { margin-top: 12px; display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.vs-audience > div { display: grid; gap: 2px; padding: 12px 14px; border-radius: 12px; background: var(--surface-2); text-align: left; }
.vs-audience b { font-family: var(--display); font-size: calc(1.35rem + 2px); font-weight: 700; letter-spacing: -0.02em; line-height: 1.05; }
.vs-audience span { font-size: calc(0.8rem + 2px); color: var(--text-2); line-height: 1.35; }
.vs-audience__on { background: var(--accent-soft) !important; border: 1px solid rgba(14, 122, 58, 0.22); }
.vs-audience__on b { color: var(--accent-deep); }

/* 03 · wide beat + the maths board */
.beat--wide { grid-template-columns: 92px minmax(0, 1fr); border-bottom: 0 !important; padding-bottom: clamp(20px, 3vh, 32px); }
.beat--wide .beat__text { max-width: 64ch; }
.mboard { margin: 0 0 clamp(40px, 6vh, 64px) calc(92px + clamp(24px, 4vw, 56px)); display: grid; gap: 18px; }
.mcompare { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.mcard { background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); padding: 22px 24px 24px; box-shadow: 0 18px 48px -30px rgba(18, 20, 19, 0.28); }
.mcard--on { border-color: rgba(14, 122, 58, 0.28); background: linear-gradient(180deg, #ffffff, #f3faf5); }
.mcard__label { margin: 0 0 14px; font-family: var(--mono); font-size: calc(0.7rem + 2px); letter-spacing: 0.16em; text-transform: uppercase; color: var(--text-3); }
.mcard--on .mcard__label { color: var(--accent); }
.mcard__rows { display: grid; gap: 6px; margin-bottom: 18px; }
.mcard__rows div { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; padding: 9px 12px; border-radius: 10px; background: var(--surface-2); font-size: calc(0.92rem + 2px); }
.mcard__rows span { color: var(--text-2); }
.mcard__rows b { font-family: var(--display); font-weight: 700; white-space: nowrap; }
.mcard__total { margin: 0; font-family: var(--display); font-size: calc(clamp(2.2rem, 4.2vw, 3rem) + 2px); font-weight: 700; letter-spacing: -0.035em; line-height: 1; font-variant-numeric: tabular-nums; }
.mcard--on .mcard__total { color: var(--accent-deep); }
.mcard__sub { margin: 8px 0 0; font-size: calc(0.9rem + 2px); color: var(--text-2); line-height: 1.45; }

.mbars { display: grid; gap: 10px; padding: 18px 22px; background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); }
.mbars--tight { padding: 14px 16px; background: var(--surface-2); border: 0; }
.mbar { display: grid; grid-template-columns: 150px 1fr 92px; align-items: center; gap: 14px; font-size: calc(0.88rem + 2px); }
.mbar__label { color: var(--text-2); }
.mbar__track { height: 12px; border-radius: 99px; background: rgba(18, 20, 19, 0.06); overflow: hidden; }
.mbar__fill { display: block; height: 100%; width: 0; border-radius: inherit; background: rgba(18, 20, 19, 0.28); transition: width 1.1s var(--ease); }
.mbar--on .mbar__fill { background: linear-gradient(90deg, var(--accent), #34c06a); }
.mboard.is-in .mbar__fill { width: var(--w); }
.mbar b { font-family: var(--display); font-weight: 700; text-align: right; font-variant-numeric: tabular-nums; }
.mbar--on b { color: var(--accent-deep); }

.calc { background: var(--surface); border: 1px solid var(--line-soft); border-radius: calc(var(--radius) + 4px); padding: clamp(20px, 3vw, 30px); box-shadow: 0 26px 70px -40px rgba(18, 20, 19, 0.35); }
.calc__head { display: flex; justify-content: space-between; align-items: flex-end; gap: 18px; flex-wrap: wrap; margin-bottom: 22px; }
.calc__head .mcard__label { margin-bottom: 6px; color: var(--accent); }
.calc__title { margin: 0; font-family: var(--display); font-size: calc(clamp(1.3rem, 2.2vw, 1.6rem) + 2px); font-weight: 700; letter-spacing: -0.02em; }
.calc__presets { display: inline-flex; padding: 4px; border-radius: 99px; background: var(--surface-2); border: 1px solid var(--line-soft); }
.calc__preset { appearance: none; border: 0; background: transparent; padding: 9px 16px; min-height: 40px; border-radius: 99px; font-family: var(--font); font-size: calc(0.9rem + 2px); font-weight: 600; color: var(--text-2); cursor: pointer; transition: background 0.25s var(--ease), color 0.25s var(--ease); }
.calc__preset.is-on { background: var(--ink); color: #fff; }
.calc__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: clamp(20px, 3vw, 36px); align-items: start; }
.calc__sliders { display: grid; gap: 16px; }
.sl { display: grid; gap: 8px; }
.sl__top { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; font-size: calc(0.92rem + 2px); color: var(--text-2); }
.sl output { font-family: var(--display); font-weight: 700; color: var(--text); font-variant-numeric: tabular-nums; }
.sl input[type="range"] { --p: 50%; -webkit-appearance: none; appearance: none; width: 100%; height: 28px; background: transparent; cursor: pointer; margin: 0; }
.sl input[type="range"]::-webkit-slider-runnable-track { height: 6px; border-radius: 99px; background: linear-gradient(90deg, var(--accent) var(--p), rgba(18, 20, 19, 0.1) var(--p)); }
.sl input[type="range"]::-moz-range-track { height: 6px; border-radius: 99px; background: rgba(18, 20, 19, 0.1); }
.sl input[type="range"]::-moz-range-progress { height: 6px; border-radius: 99px; background: var(--accent); }
.sl input[type="range"]::-webkit-slider-thumb { -webkit-appearance: none; width: 22px; height: 22px; margin-top: -8px; border-radius: 50%; background: #fff; border: 2px solid var(--accent); box-shadow: 0 2px 8px rgba(18, 20, 19, 0.2); }
.sl input[type="range"]::-moz-range-thumb { width: 20px; height: 20px; border-radius: 50%; background: #fff; border: 2px solid var(--accent); box-shadow: 0 2px 8px rgba(18, 20, 19, 0.2); }
.sl input[type="range"]:focus-visible { outline: 2px solid var(--accent); outline-offset: 4px; border-radius: 8px; }
.calc__out { display: grid; gap: 14px; }
.flow { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 6px; }
.flow li { display: grid; gap: 2px; justify-items: center; text-align: center; padding: 12px 4px 10px; border-radius: 12px; background: var(--surface-2); position: relative; }
.flow b { font-family: var(--display); font-size: calc(1.25rem + 2px); font-weight: 700; letter-spacing: -0.02em; font-variant-numeric: tabular-nums; }
.flow span { font-size: calc(0.72rem + 2px); color: var(--text-2); line-height: 1.2; }
.flow__on { background: var(--accent-soft) !important; border: 1px solid rgba(14, 122, 58, 0.25); }
.flow__on b { color: var(--accent-deep); }
.calc__result { padding: 18px 20px; border-radius: 16px; background: var(--ink); color: #fff; }
.calc__big { margin: 0; display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; font-family: var(--display); font-size: calc(clamp(2.2rem, 4.6vw, 3.1rem) + 2px); font-weight: 700; letter-spacing: -0.035em; line-height: 1; font-variant-numeric: tabular-nums; }
.calc__big span { color: #4ee38a; }
.calc__big small { font-family: var(--font); font-size: calc(0.95rem + 2px); font-weight: 500; letter-spacing: 0; color: rgba(255, 255, 255, 0.72); }
.calc__line { margin: 10px 0 0; font-size: calc(0.92rem + 2px); line-height: 1.5; color: rgba(255, 255, 255, 0.8); }
.calc__line b { color: #fff; font-variant-numeric: tabular-nums; }
.calc__note { margin: 16px 0 0; font-size: calc(0.8rem + 2px); line-height: 1.55; color: var(--text-3); max-width: 90ch; }

.mproof { padding-top: 10px; }
.mproof__title { margin: 6px 0 14px; font-family: var(--display); font-size: calc(clamp(1.15rem, 1.8vw, 1.35rem) + 2px); font-weight: 700; letter-spacing: -0.015em; text-align: left; }
.mproof__grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.pf { display: flex; flex-direction: column; gap: 8px; padding: 16px 16px 14px; border-radius: 14px; background: var(--surface); border: 1px solid var(--line-soft); }
.pf__who { margin: 0; display: flex; align-items: center; gap: 8px; font-size: calc(0.86rem + 2px); font-weight: 700; color: var(--text); line-height: 1.3; }
.pf__av { flex: none; width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center; background: var(--accent-soft); color: var(--accent-deep); font-family: var(--mono); font-size: calc(0.62rem + 2px); font-weight: 600; }
.pf__what { margin: 0; flex: 1; font-size: calc(0.88rem + 2px); line-height: 1.5; color: var(--text-2); }
.pf__src { margin: 0; font-family: var(--mono); font-size: calc(0.64rem + 2px); letter-spacing: 0.12em; text-transform: uppercase; color: var(--text-3); }
.pf--member { background: linear-gradient(180deg, #ffffff, #f3faf5); border-color: rgba(14, 122, 58, 0.22); }

/* sender proof (Diego) */
.sender { padding-top: clamp(24px, 4vh, 48px); }
.sender__head { text-align: center; margin-bottom: clamp(40px, 6vh, 64px); }
.sender__head .eyebrow { margin-bottom: 14px; }
.sv-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; max-width: 980px; margin-inline: auto; }
.sv { text-align: center; }
.sv__media { appearance: none; border: 1px solid var(--line-soft); padding: 0; margin: 0 0 18px; width: 100%; aspect-ratio: 16 / 9; border-radius: var(--radius); overflow: hidden; position: relative; display: block; cursor: pointer; background: #0d0f0e; box-shadow: 0 24px 60px -34px rgba(18, 20, 19, 0.45); transition: transform 0.5s var(--ease), box-shadow 0.5s var(--ease); }
.sv__media:hover { transform: translateY(-4px); box-shadow: 0 34px 70px -34px rgba(18, 20, 19, 0.5); }
.sv__media img { width: 100%; height: 100%; object-fit: cover; display: block; }
.sv__media iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.sv__media--live { cursor: default; }
.sv__play { position: absolute; top: 50%; left: 50%; width: 70px; height: 70px; margin: -35px 0 0 -35px; border-radius: 50%; display: grid; place-items: center; background: rgba(18, 20, 19, 0.82); border: 1px solid rgba(255, 255, 255, 0.35); backdrop-filter: blur(6px); transition: transform 0.4s var(--ease), background 0.4s var(--ease); }
.sv__play svg { width: 26px; height: 26px; fill: #fff; margin-left: 3px; }
.sv__media:hover .sv__play { transform: scale(1.08); background: var(--yt); }
.sv__badge { position: absolute; left: 12px; bottom: 12px; display: inline-flex; align-items: center; gap: 7px; padding: 6px 10px 6px 8px; border-radius: 99px; background: rgba(13, 15, 14, 0.78); color: #fff; font-family: var(--mono); font-size: calc(0.64rem + 2px); letter-spacing: 0.12em; text-transform: uppercase; }
.sv__badge svg { width: 18px; height: 13px; }
.sv__name { margin: 0 0 6px; font-family: var(--display); font-size: calc(1.2rem + 2px); font-weight: 700; letter-spacing: -0.015em; }
.sv__desc { margin: 0 auto; max-width: 42ch; font-size: calc(0.95rem + 2px); line-height: 1.5; color: var(--text-2); }
.channels { margin: clamp(36px, 5vh, 52px) auto 0; max-width: 980px; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }
.chan { display: grid; grid-template-columns: auto minmax(0, 1fr) auto; align-items: center; gap: 14px; padding: 16px 18px; border-radius: var(--radius); background: var(--surface); border: 1px solid var(--line-soft); box-shadow: 0 16px 40px -30px rgba(18, 20, 19, 0.3); transition: transform 0.4s var(--ease), border-color 0.4s var(--ease); min-height: 84px; }
.chan:hover { transform: translateY(-3px); border-color: rgba(18, 20, 19, 0.18); }
.chan__logo { position: relative; width: 52px; height: 52px; border-radius: 50%; display: grid; place-items: center; background: var(--surface-2); flex: none; }
.chan__logo--yt svg { width: 30px; height: 22px; }
.chan__logo--ig img { width: 52px; height: 52px; border-radius: 50%; object-fit: cover; }
.chan__logo--ig i { position: absolute; right: -4px; bottom: -4px; width: 24px; height: 24px; border-radius: 7px; background: #fff; display: grid; place-items: center; box-shadow: 0 2px 6px rgba(0, 0, 0, 0.18); }
.chan__logo--ig i svg { width: 20px; height: 20px; }
.chan__body { display: grid; gap: 3px; min-width: 0; text-align: left; }
.chan__body b { font-family: var(--display); font-size: calc(1.05rem + 2px); font-weight: 700; letter-spacing: -0.01em; }
.chan__body span { font-size: calc(0.86rem + 2px); color: var(--text-2); line-height: 1.4; }
.chan__cta { display: inline-flex; align-items: center; gap: 4px; font-size: calc(0.86rem + 2px); font-weight: 600; color: var(--text); white-space: nowrap; }
.chan__cta .arrow { margin-left: 2px; }

@media (max-width: 900px) {
  .mboard { margin-left: 0; }
  .beat--wide { grid-template-columns: 1fr; }
  .calc__grid { grid-template-columns: 1fr; }
  .mproof__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 700px) {
  .mcompare { grid-template-columns: 1fr; }
  .mbar { grid-template-columns: 1fr auto; grid-template-areas: "l b" "t t"; gap: 6px 12px; }
  .mbar__label { grid-area: l; } .mbar b { grid-area: b; } .mbar__track { grid-area: t; }
  .sv-grid, .channels { grid-template-columns: 1fr; max-width: 520px; }
  .chan { grid-template-columns: auto minmax(0, 1fr); }
  .chan__cta { grid-column: 1 / -1; justify-content: center; padding-top: 10px; border-top: 1px solid var(--line-soft); }
  .calc__head { align-items: flex-start; }
  .calc__presets { width: 100%; }
  .calc__preset { flex: 1; }
}
@media (max-width: 520px) {
  .mproof__grid { grid-template-columns: 1fr; }
  .flow { grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 4px; }
  .flow li { padding: 10px 2px 8px; }
  .flow b { font-size: calc(1.05rem + 2px); }
  .flow span { font-size: calc(0.66rem + 2px); }
  .vs-audience b { font-size: calc(1.15rem + 2px); }
}

/* hero glow fades out instead of ending on a hard line */
.hero::before { -webkit-mask-image: linear-gradient(180deg, #000 55%, transparent 100%); mask-image: linear-gradient(180deg, #000 55%, transparent 100%); }
.section__title, .sv__name, .beat__title { text-wrap: balance; }
.sender__head .section__title { max-width: 18ch; margin-inline: auto; }

/* bigger touch area for the calculator sliders */
.sl input[type="range"] { height: 46px; }
.agency-bar a { min-height: 44px; }

body { position: relative; min-height: 100vh; }

/* ---- QA pass 3: layout around the +2px type ---- */
/* player controls keep their size but get a 44px invisible hit area on phones */
.hp-btn { position: relative; }
@media (max-width: 560px) { .hp-btn::after { content: ""; position: absolute; inset: -7px; } }
/* hero h1 stays at 3 lines on wide screens (it hit 4 once the type grew) */
@media (min-width: 1100px) { .hero__title { max-width: none; margin-inline: calc(var(--gutter) * -1); } }
/* no orphan words on card titles / small headlines */
.pcard__title, .mproof__title, .group__label, .beat__kicker, .eyebrow, .mcard__label { text-wrap: balance; }
/* competitor proof cards: 2 x 2 instead of four cramped columns now the type is bigger */
@media (min-width: 901px) { .mproof__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
/* before / after tiles stay the same height when one wraps */
.shift { align-items: stretch; }
.shift__arrow { align-self: center; }
/* tablet: the third card of a 3-set sits centred, same size as the others */
@media (min-width: 601px) and (max-width: 860px) {
  .grid--3 > :last-child:nth-child(odd) { grid-column: 1 / -1; justify-self: center; width: calc((100% - 24px) / 2); }
}
/* channel cards: two-up only when there's room for the copy and the CTA */
@media (max-width: 900px) {
  .channels { grid-template-columns: 1fr; max-width: 560px; }
}
/* lightbox: caption never splits the "Open full page" link; close button gets a quiet white focus ring
   instead of the browser's default one */
.lightbox__title { text-align: center; text-wrap: balance; }
.lightbox__open { display: inline-block; white-space: nowrap; }
.lightbox__close:focus { outline: none; }
.lightbox__close:focus-visible { outline: 2px solid rgba(255, 255, 255, 0.85); outline-offset: 3px; }
@media (max-width: 600px) {
  /* the stage starts below the close button instead of tucking its corner under it */
  .lightbox { padding-top: 72px; padding-bottom: 16px; }
  .lightbox__inner { gap: 14px; }
  .lightbox__stage--embed { height: min(78vh, calc(100svh - 176px)); max-height: none; }
  .bridge__title br { display: none; }
  /* footer branding wraps to two centred lines; banner stays 1.5x its height */
  .footer { height: auto; padding-block: 0.8em; font-size: calc(0.78rem + 2px); }
  .footer__note { display: block; text-align: center; line-height: 1.6; letter-spacing: 0.12em; text-wrap: balance; }
}